The eighth Nicholson clipper, named Elizabeth Nicholson, spent a large part of her life in the China tea trade. She recorded the fastest ever passage between Fuzhou (China) and London during the North-East Monsoon Season, departing December 14th 1867 and arriving in London on March 15th 1868 (92 days) under the command of a Captain Crosbie (possibly from Annan). Her mission was to be first-to-market with her hugely valuable cargo of new-crop tea, for which the crew would be bonused generously. The Elizabeth Nicholson was a contemporary of Cutty Sark and of Thermopylae, and equally fast.

Branding is most effective when rooted in substantial and meaningful concepts. We believed that the maritime heritage of Annan was of particular significance because it links into the worldwide community of people who identify as being Scottish in some way or other (variously estimated at 25 million) and also because of its associations with global voyagers.  

Bearing in mind that the ‘Annandale’ part of our brand name was essentially non-negotiable (see above), this aspect of brand development focused on motivating concepts and notions that could be communicated via graphical devices and colours.

The design brief was issued to Springetts, a brand design consultancy based in London with whom MMR Research Worldwide had a long and fruitful relationship.

Right from the start, it was obvious that the ‘A’ of Annandale provided a strong visual device that could be developed graphically.

The final logo design has two key features: The curved ‘legs’ of the ‘A’ to represent a bulging, wind-filled sail, thereby alluding to Annandale’s maritime heritage. The crossbar of the ‘A’ could be a Celtic kilt pin or a fiddle bow (you decide).